Paper Proposal- Social Media and Professionalism

For my paper I'd like to focus on how Social media and Web 2.0 have influenced the professional world as well as the social world. The recent leaps in technology have completely broken down geographical barriers and therefore opened the business world into a global accessibility. Meetings are held on separate continents through cyber worlds and job interviews are conducted via Skype video chats. However, whether this professional change from a personal and business-like world to one of isolation is beneficial or not has yet to be determined. Are the monetary savings worth losing face-to-face, personal relationships with customers and between coworkers? Or does the lack of a business environment completely take away that aspect of professionalism needed to maintain the balance of a company?